Why Black Friday is wrong for our small business

In a season when most companies focus on big discounts and fast sales, we choose to focus on meaningful connections, thoughtful giving, and giving our team the time and space to care for every order and every customer.

We believe that the traditional Black Friday approach is backward, encouraging quick decisions that push shoppers to make purchases they may not truly want. The focus shifts from giving to acquiring, from showing care to spending, making the holiday season feel more stressful than joyful.

As our founder, Clark, puts it: “When I incentivize people to place a whole bunch of orders all at once, it creates this ridiculous amount of strain on our employees. It’s not just our employees-it happens to the UPS man, it happens to the checker at Target, and it happens to your mom cooking turkey. Holidays are meant to help us connect with people and become healthier and stronger. We invite you to order early to save yourself the stress and save our people the stress so we can all enjoy the holidays together.”

We invite you to be intentional with your gifts. Holiday gift giving is an opportunity to slow down, reflect, and choose something that truly matters to the person you’re celebrating. This could mean a heartfelt letter, a shared experience, or a simple, meaningful item. If a Sprout piece feels right for your family, we’re honored to be part of that moment.

Our sales are small on purpose, designed to last longer and make space for slower, more thoughtful choices. Fair prices matter to us every day, not just during sale season. This approach also allows our team to care for each order without the stress of a rushed holiday season because we believe the people behind the scenes deserve that care, too.

This holiday, we invite you to slow down, savor the season, and focus on what matters most: connection, presence, and thoughtful giving.

From all of us at Sprout, we wish you a joyful holiday season.