Why Black Friday is wrong for our small business

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At Sprout, Dionne is one of our best employees. When you call with a question or place an order, she makes sure you are taken care of. But, it’s not always easy for her.

Dionne deals with chronic anxiety and depression. One day, as the holidays drew nearer, she quietly approached me and asked if she could work a little slower. She was dealing with a panic attack. Dionne helped me to realize that Black Friday, while great for sales, places an incredible strain on our employees – the people behind the scenes.

We believe that Black Friday is backwards. Black Friday encourages individuals to make snap decisions, to buy products they may not actually need, just to avoid missing out on a sale. At Sprout, we think holiday gift giving should focus on the family member or friend you’re buying for, not the awesome deal you can snag on a random present. The holidays are meant to bring families and friends together, not to shoot sales through the roof.  

We invite you to be intentional about your gift giving. Give of yourself by spending time to find meaningful gifts. You may choose a simple heartfelt letter, or a ticket to visit. If you feel that something from Sprout is the right gift for you, we’re happy to be a small part of your holiday. We wanted you to have plenty of time to decide, which is why there were no Black Friday or Cyber Monday deals at Sprout.

Instead, we selected a few of our most popular items for a holiday sale that lasts the entire month

This was to give customers the time they needed to decide what they really want, and people like Dionne the time they need to get everything right, so we could all enjoy a holiday season focused on the things that matter most.

We hope you have a very happy holiday!

~Clark, Founder

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